The consumer IS the ultimate decision maker here, however, and they’ll either make Card’s story successful or not. And that was my point at the end, all the other stuff was just information.

Have I used my influence as a long-time reader and bookseller to suggest to potential readers of Card’s work to contemplate how damaging his views can, and do you they want to support that by purchasing his works?

Yes and no. It usually depended upon the audience. I can read body language fairly well, so I know when to speak up and when to be quiet.

Have many friends who once read his work and have no found out hateful he can be and stopped reading his stuff on their own?

Yes.

Can I influence anyone into not buying his novels or this Superman story or stop people from seeing Man of Steel or Ender’s Game when it comes out in November?

No. I’m just some dude trying to put information out there. Is it tinged with opinion? Of course. Blogs usually are, even this one.

I was brought up to question everything, never take things at face value and beware of hypocrites (which all of are, by the way). Orson Scott Card, by expressing his opinion, is by the de facto nature then, an activist for that opinion.

And so must I be.

In the end, I’m disappointed the DC has hired him, but in a free country, they’re able to do that. But on the flip-side, I’m also able to point out my feelings on his hiring as well, and offer solutions to people who disagree with Card’s opinion.

Oh to wish I could, though. Then I could stop people from reading James Patterson books and seeing Tom Cruise films.

So, going back to the books. If they’re good, read them. If they’re bad, don’t read them!
His sick thoughts shouldn’t have anything to do with his creativity.
Now what should be said about mr Card is…, having asked for anything that compares to the ridiculousness of gay marriage…, well that would be religion.
Now I’m not saying that gay marriage is ridiculous. But I am saying that religion is! So he believes in something ridiculous and spurts out hate for something that’s quite logical. So who’s the idiot?

Even if people listened to you, and Man of Steel was boycotted in massive quantities by people all over the world, and became a box off failure of epic proportions, Warner Brothers would think Zack Snyder was a shitty director and they shouldn’t have picked him. Or maybe Superman was miscast. Or any number of other things that are ACTUALLY RELATED to the product itself, than Card writing a one off story in a Superman comic book. Jesus.

I, among many others, find it a great example of classic Superman morality to have someone of this caliber making comics.